Sport Arena Streetball is a flagship project launched in 2005, born out of a passion for sports and a vision to create a dedicated platform for 3×3 basketball – a dynamic, urban, and highly engaging form of the game. Over the course of nearly two decades, Sport Arena Streetball has evolved from a local tournament into a true sporting phenomenon, becoming a benchmark in the urban sports landscape of Romania and beyond.
Throughout its journey, Sport Arena Streetball has played a significant role in the growth and popularization of 3×3 basketball, pioneering the organization of competitions at international standards even before the sport was officially included in the Olympic program.
The initiative is officially recognized by FIBA (the International Basketball Federation) as one of the foundational pillars in the global development of 3×3 basketball, thanks to its consistency, high organizational standards, and measurable impact on the international sports ecosystem. Events organized under the Sport Arena Streetball brand have set a benchmark of best practices for similar competitions worldwide and have actively contributed to the inclusion of 3×3 basketball in the Olympic Games.
Today, Sport Arena Streetball delivers a series of comprehensive urban sports festival events, designed for all ages and demographics. These events integrate official 3×3 competitions (across all age groups and both genders), spaces dedicated to other urban sports, brand activations, chill-out zones, e-sports areas, nutrition and hydration zones, and social responsibility initiatives. Each event attracts between 500 and 2,000 participants per tournament, and audiences ranging from several thousand to over 10,000 spectators per event, with live broadcasts across the brand’s digital channels and strategic media partnerships.
Through this platform, Sport Arena Streetball has supported the development and visibility of numerous top Romanian 3×3 athletes by providing them with a professionally organized, internationally recognized competition framework.
Thanks to its consistency, innovation, and modern vision of sport as a social and cultural phenomenon, Sport Arena Streetball has become not only a promoter of 3×3 basketball but also a catalyst for the broader development of Romania’s sporting community.
Today, the Sport Arena Streetball team plays an active and ongoing role in organizing events within the official FIBA 3×3 calendar, from professional circuit tournaments to competitions for national teams. The expertise gained over more than 20 years of continuous activity is directly applied to ensure the smooth operation and further growth of 3×3 basketball on the global stage.